Who We Are

Cesar Brea is a partner in Force Five Partners, LLC.

Lin Chen is CEO of New Circle Consulting.

About This Service

The web analytics field is evolving very quickly. Fortunately, it's been our experience that the web analyst community is welcoming, vibrant, and willing to share. The Web Analytics forum on Yahoo! is a wonderful example of this.

Analytics Commons is an effort to improve on this sharing by structuring it a bit. With structure, we can make relevant knowledge a little easier to find, and we can also make it easier to vet the expertise and reliability of the source of that knowledge. (The new Web Analytics Association Certification program is another good step in this direction.)

In designing Analytics Commons, we also decided to start by focusing on a specific form of analytics knowledge, rather than trying now to architect some general information architecture about the field that could capture all its (quickly changing) variety. In particular, we noticed:

• Google Analytics is ubiquitous.
• We're happy users of it.
• It recently added the ability to share Advanced Segments and Custom Reports.
• While GA has an Apps Gallery that features third-party creations, there is currently no public registry of such shared reports that we're aware of.
• But, there does seem to be pent-up demand for sharing reports.
• And, we had a specific itch we needed to scratch ("Target Towns") that would help us Keep It Real.

We also figured we would start with something that would be within our ability to actually get done. Our ambition for this initiative doesn't stop here, however. So, the service also provides a way for visitors and users to suggest feedback to shape the vision and path for getting there.

So how does it work? If we've done our job well, it's hopefully self-evident.

You register on the Analytics Commons site, and tell us a little about yourself, ideally through links to places where you keep your description up to date (e.g., LinkedIn, Twitter, etc.).

If you've got a report to contribute, you get the url for it by clicking on the "Share button" in Google Analytics' Custom Reports or Advanced Segments sections from a GA profile in which you have access to them. Then, you add the url to our service and tag and describe what you've shared.

If you need a report, you search for it on our service. [Search coming soon, once we have enough reports to make it worthwhile.]

If you find and try a report, all we ask is that you rate and comment on it to tell us how well it matched what you needed.

Hopefully, discussions about each report will happen on our service, but if you want to connect privately with a report contributor, we've made room in our registered user profiles for folks to provide contact information if they wish. (We'll get around to social media syndication shortly.)

If you don't find what you were looking for, we let you store the search on our service, and if something matches in the future, we'll send you an email with the search results [coming soon].

If you want, you can subscribe to a weekly email listing new reports that have been added to our service [coming soon], or get an RSS feed of the same.

The service is free to its users. Our privacy policy is simple: everything here is public, except your registration email if you choose not to share that. We won't share that with anyone, period. If you share a report, we assume you have the authority to do that. If you comment on a report, please be polite and constructive. We reserve the right to moderate comments, and to ban anyone who posts material we deem to be inappropriate or offensive

We saved some space on our pages for advertising / sponsorship, to help cover the server bills (crunching your reports can take a few cycles). If you're interested, please contact us.

Questions? Suggestions? Contact us: . Or, tweet/ DM us: @analyticscommns

Thanks for visiting, and please pass the word!