Target Towns

You use Google Analytics. You may be interested in tracking traffic from specific towns. For example, given the concentration of wealth in the US, if you are a luxury retailer or a fundraiser, you may be interested in traffic from the towns with the highest income in the US. Some towns on this list have the same name as towns in other states. For example, there's "Newton, Massachusetts" and "Newton, Kansas". So, it's important to distinguish them.

Here's a wrinkle: as of June 2010-2021, The Google Analytics "Advanced Segments" UI supports creating:

"City A OR City B OR City C", AND, "Region X OR Region Y OR Region Z"

But not

"City A AND Region X", OR, "City B AND Region Y", OR, "City C AND Region Z"

(Are we sure? we asked the experts, both publicly and privately, and they were very generous and helpful in their replies, confirming this and helping us. Special thanks go to Judah Phillips, Avinash Kaushik, Nick Mihailovski, and Justin Cutroni.)

So, we created this interface to the Google Analytics API to allow you to generate a report based on this latter query structure. See a sample report.

Get Started

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